Spring Uniforms

History tells us most companies like to refresh their uniform apparel with each season change.
So at The Embroidery Shoppe we target our Uniform promotions with season changes>
This Month and to the end on May  we are offering a Gildan G880 50/50 Polo shirt with Direct Embroidered logo at the low  price of  $10.00ea.
This may be a good time to review  and update your Uniforms.

Dave Napolitano
The Embroidery Shoppe
800-705-0400

 

4 Ways to Take Your Website from Blah to Fa-La-La

The holidays are coming, and you’re busier than ever. While you may be ready for the extra business, is your website ready?

With all the extra online traffic coming your way, now is a great time to update your website. A timely new look lets your clients know that you are active, on trend, and responsive to their needs.

Use these tips to update your website and stand out from the crowd this holiday season!

1.  Add holiday-themed products to your homepage.

If Pinterest proves anything, it’s that people like to browse pictures. You can attract attention by adding images of seasonal products to your homepage, whether that’s holiday merchandise or items for end-of-year events like employee recognition gifts.

Even web visitors who are not planning to buy items may change their mind when they see themed products that create interest and excitement about the possibilities. At the very least, they will think of you first if they have a last-minute need.

2.  Add a seasonal product showroom.

Once you’ve captured your clients’ attention on your homepage, keep their interest and make purchasing easy by providing a product showroom.

A product showroom is a web page dedicated to a specific category of products. Simply add this category to your homepage menu so visitors can click on it.

Add a Thanksgiving showroom, a December Office Party showroom, and more to make it easy for your clients to find the seasonal theme they’re looking for.

3Create new pages.

Maybe you want to run a holiday giveaway. Or you have an end-of-year appreciation letter to post to your clients. Perhaps you’re holding a special seasonal event for prospects.

You don’t want your new content to clutter existing web pages, confuse visitors, or worse, get buried at the bottom of a page where no one will find it.

Adding a new page to your website sparks curiosity and engagement from your clients. It lets you draw attention to your event or announcement while still keeping your site organized and easy to browse.

4Update your website copy.

Fresh text gives you an active, personal voice and lets your clients know you are ready and waiting to help them.

Recognize the concerns of your clients. Tell them how you can take one more thing off their plate by expertly handling their promo product programs. Inform them of ordering deadlines and holiday specials. If you don’t already keep your news page updated, now is a great time make it a habit!

Above all, reassure your clients that you have the end-of-year energy to put together a great plan for their needs – even if they don’t!

Need Help?

If you have a SAGE Website, there are several ways we can help you spice it up for the holidays.

The banner image at the top of your web page is a great place to feature seasonal items. In sagemember.com, you can choose pre-made holiday banners. If you prefer a custom banner, try SAGE ArtworkZone for quick and easy art services.

You can also update both your “popular products” carousel – the rotating products just below your banner image – and your “featured item.” On sagemember.com, choose exactly which products to show or just select the category “timely” instead. This will automatically add seasonal items to your homepage.

If you have SAGE WebExpress Pro, you can also add unlimited product showrooms so that your clients can browse holiday products.

And if you don’t have time to update your SAGE Website yourself, a SAGE Maintenance Package lets you hand the work to us. All you have to do is call or email to let us know what changes you want to make, and we will quickly make the updates. It couldn’t be easier!

An updated website is like an “Open” sign to your clients, so keep your lights on this holiday season with a fresh online look!

Source: http://www.sageworld.com/blog/index.php/2016/11/03/4-ways-to-take-your-website-from-blah-to-fa-la-la/

Top 10 Promotional Products for Employee Recognition

As the year comes to a close, employee recognition programs are kicking into high gear! Organizations big and small want to show appreciation and foster loyalty by recognizing their employees’ valuable contributions.

Employee recognition programs provide a great opportunity for you to increase your revenue in the fourth quarter. You likely already have clients who run these programs. A survey by World At Work found that a full 86 percent of organizations have recognition programs and 70 percent manage between three and six programs.

Your clients are looking for new ideas and quality products to make their recognition programs shine as brightly as their employees. Finding products that are high quality, unique, and from a supplier with great service can be a tall order, but our top 10 products for employee recognition, all from “A” and “A+” rated suppliers in the SAGE database, will give you a great head start on impressing your clients!

 

Column Desk Clock, Ace Products – SAGE #65302

Briggs & Riley Kinzie Street Micro Messenger Grey, Incentive Concepts – SAGE #67145

11 1/2 Oz. Quadro Crystal Tumbler, Visions/Awardcraft – SAGE #50020

3 Tiered Bamboo Salt Box, Awards Etc – SAGE #54688

iSound Wireless Headphones, National Vendor Promotions Inc – SAGE #68720

Blue Reflective Acrylic Award – 6″ Diameter, All-Secure Graphics LLC – SAGE #67637

Rustic Laser Engraved Wood Box with Custom Etched Vinegar & Olive Oil Set, A+ Wine Designs – SAGE #62420

Elegant Grid Cap Off Fountain Pen w/ Rubber Grip, Aeropen International Inc – SAGE #67764

4 Piece Flat Glass Coaster Set, Alfa Instruments – SAGE #51022

Crystal Cave Travel Kit Bag, Beacon Promotions Inc – SAGE #67279

 It’s easy to find more products like these from “A” and “A+” rated suppliers in the SAGE database! Simply click on the “Ratings” option on the search screen and choose your rating filter. Watch how in our video “SAGE Online 12: Product Searching” (at 2 minutes 40 seconds).

Source:  http://www.sageworld.com/blog/index.php/2016/10/21/top-10-promotional-products-for-employee-recognition/

3 Reasons Why You Should Be Using Email Marketing

“I wanted to figure out why I was so busy, but I couldn’t find the time to do it.”- Todd Stocker

Does this sound like anyone you know? Most of us have had periods in our life when we were so busy we felt like we didn’t have time for even the most sensible things.

But one of the problems with being overly busy is that the best methods, the best knowledge and the best skills can all mean nothing for your business if you don’t have time to use them properly.

Email marketing may fall into this bucket for you. Maybe you think it’s too time consuming. Maybe you don’t have the resources in place to code emails and create fresh content. Maybe you think the effect wouldn’t be worth the effort anyway. And if you have business coming in without it, what’s the incentive anyway?

If you’re hesitant to jump into email marketing, here are three reasons why you ought to reconsider.

1. Astronomical ROI

In 2015, email marketing yielded an average 3800% return on investment for businesses in the United States. And one in five companies actually reported a higher ROI of over 70:1.

Email ROI

Surveys continually show that email marketing is the most effective digital channel for customer retention in the United States, and in a B2B marketer survey, 59% of B2B marketers said email is the most effective channel for generating revenue.

Email marketing is so effective that its customer acquisition rates quadrupled between 2009 and 2013.

Email Customer Acquisition
The data doesn’t lie – when it comes to marketing effectiveness, few tactics approach the value of email marketing. The potential return makes it nearly guaranteed to be well worth your time.

2. Massive Audience Size

The available audience for email marketing is about as high as you can find. 91% of consumers use email daily and 58% of adults check their email first thing in the morning.

Consumer Email Usage
And since email marketing is largely an opt-in activity, it enjoys a relatively positive reputation, which helps preserve the large audience size.

In fact, a recent survey found that 72% of consumers prefer companies to communicate with them via email.

If you are seeking a marketing method with large potential reach, email is a prime vehicle.

3. Easy Access to Analytics

Email marketing also has an advantage over many other forms of marketing in its easy access to data and reporting, assuming you use a software package or service.

Email is the most-used source of data for analytics, with 41% of businesses mining their data from the performance of their email marketing campaigns. Perhaps unsurprisingly, high performing organizations are 5.4 times more likely than underperformers to use reporting tools to gain insights from their data.

The Bottom Line

What all this data should tell you, unequivocally, is that if you’re passing on email marketing, you’re also passing on business. And if you’re not using it, you can be certain that the majority of your competition is. The truth is that email marketing should be a crucial element of your strategy no matter the size of your business.

You may be sold on the importance of email marketing, but if your calendar is still overflowing, it can be just as out of reach as ever. Coding emails and creating fresh content can turn into time consuming projects if you let them.

SAGE Email Campaigns Do the Work for You

If you’re a SAGE Total Access subscriber, fortunately, there’s a better way. SAGE Email Campaigns make email marketing easy for everyone. You can create powerful email marketing campaigns directly in SAGE Online with customizable email designs created specifically for the promotional products industry.

  • Pre-designed emails are provided monthly with fresh content.
    Every month, SAGE creates a new marketing email for you, complete with graphics, text and products that link directly to your website. It’s filled with fresh, themed products, and you can send it immediately or save it for later.

Campaign Template 8

Choose your email design from a drop down list.

Campaign Template 7

The email design you choose is filled with themed products.

  • If you choose to build an email, pick from one of our templates or start with a blank slate.
    Simply tweak one of SAGE’s templates, or you may enter all of your own HTML code for a completely custom email.

Campaign Template 5Choose from nearly 30 pre-designed templates for your email campaign.

  • SAGE Email Campaigns are easy to send.
    SAGE Email Campaigns integrate with your SAGE CRM entries so you can easily select recipients for your emails.  You can send your email immediately or schedule it for future dates and times, and you can also set your account to automatically send campaigns to new contacts on a regular basis.
  • Customize your emails without any coding.
    Drag and drop products directly from SAGE Online or upload your own. Add social sharing buttons and first name greetings from your SAGE CRM.
  • View statistics at your fingertips.
    Measure and track your success by opens, clicks, bounces, and unsubscribes right in SAGE Online.
  • Let SAGE automate your unsubscribes.
    SAGE will mark and handle your unsubscribes automatically for you in compliance with the CAN-SPAM Act.

The potential of email marketing continues to grow with no end in sight. And with email campaigns, you don’t need a marketing degree to reap the benefits!

Contact your SAGE Account Executive to start using your 25 free monthly emails. You can also view a how-to video on www.sagemember.com by logging in and clicking on “Support.”

Happy marketing!


 

Sources

www.dma.org.uk/uploads/ckeditor/National-client-email-2015.pdf

emarketer.com/Article/Email-Old-Kid-on-Blocks-Still/1011047

prnewswire.com/news-releases/survey-shows-many-marketers-are-behind-in-use-of-data-targeting-and-measurement-143303436.html

blog.custora.com/2013/06/e-commerce-customer-acquisition-snapshot/

marketingcloud.com/blog/91-of-consumers-use-email-at-least-daily/

blogs.sas.com/content/customeranalytics/2015/11/20/18-fun-and-handy-facts-about-email-marketing/

marketingsherpa.com/article/chart/customer-communication-by-channel

Source: http://www.sageworld.com/blog/index.php/2016/08/05/3-reasons-why-you-should-be-using-email-marketing/

Secret Tools of the Successful Entrepreneur – And How to Get Them

Some people are natural entrepreneurs. You’ve met them. They seem to have boundless energy and ideas, while the rest of us mere mortals have to work day and night to keep up with half their speed and productivity. The good news is that you aren’t limited to sliding them cold and jealous stares. They are simply using a mental toolkit to maximum effect, and you can learn to use it too! Practice with this beginner’s kit, and pave the way for success to come to you.

1. Stretch: Reach for a Ridiculous Vision

Add “stretch” to your vision. Reach until it feels downright ridiculous! If you limit your dreams, you limit your potential. Open your plans to the biggest possibilities, and then even failure may pull you up!

Reaching beyond the places you can see is the quickest way to surprise yourself with accomplishments you never imagined.

2. Inspiration: Find a Success Story

When the going gets tough, when it’s hard to believe in your own dreams, a success story is a lifeline. It helps you remember that your dream is possible and that it has happened for people just like you.

Remind yourself that you aren’t alone. Find the story that inspires you with energy and motivation to pursue your vision with confidence.

3. Resiliency: Learn How to Suffer

There are two ways to suffer: you can run away or you can allow it to happen. Resiliency means you accept the experience of discomfort while keeping sight of your end goal.

The farther your sight, the deeper your reservoir of strength and the more resilient you will be.

Make time to remember your goal, and each time you get back up will be a little bit easier.

4. Openness: Seek Feedback

We all have blind spots – and whether we like it or not, they affect our results. Failing to seek feedback can be a fatal mistake for an entrepreneur.

Be intentional about gathering different perspectives. Constructive feedback will expand your resources, increase your agility and teach you how to see a bigger picture.

“Feedback is the breakfast of champions,” says Ken Blanchard, so load up a plate!

5. Foresight: Achieve a Competitive Edge

Marketplaces change quickly today. Values shift. Needs change. Expectations rise. Are you evolving? Your clients want to know that you can take them to new places.

Foresight allows you to see new needs, resources and processes before your competitors.

To strengthen your foresight, increase your base of knowledge and practice listening to your intuition. The synergy of expertise and instinct will create the forward vision you need.

Ultimately, your mental tools are just as important any other tool of your trade. Don’t let them gather dust – adopt a mindset that will support all your other efforts. As the illustrious Mary Kay Ash put it, “You can go as far as your mind lets you.”

Subscribe now for the final five tools of success in next week’s blog!

Source: http://www.sageworld.com/blog/index.php/2016/07/14/secret-tools-of-the-successful-entrepreneur-and-how-to-get-them/

Top 10 Promotional Products for Professionals

As we reach the end of our series of the top industries purchasing promotional products, we take a look at a extensive category of professionals that purchase millions of dollars worth of promotional products every year.

Lawyers, CPA’s, and architects, just to name a few professionals in this category, spend countless hours working in challenging industries. Promotional products are excellent for employee relations, orientation programs, and business gifts.

They’re also effective at generating new clients or new accounts, and for promotion of brand awareness and brand loyalty. Since they work in such competitive landscapes, branded products can also go a long way in a consumer’s retention in their services. In fact, 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years.

We collected ten of our favorite promotional products for professionals below!

 

  1. Certificate Presentation Folder, Item# Z-832, Ventura Promotional Products Inc. – SAGE# 54214
  2. Moscow Mule Copper Plated Mug, Item# 76-001, Sterling Cut Glass Co Inc – SAGE# 66926
  3. Plantronics Bluetooth Earset, Item# M55, National Vendor Promotions Inc – SAGE# 68720
  4. Concord Leather Junior Padfolio, Item# BX-839199, Posh Xessories Incorporated – SAGE# 64870
  5. Varsity® Fountain Pen, Item# ISV4B, Pilot Pen – SAGE# 53144
  6. Neoprene Tablet Holder, Item# PN4010, Select Manufacturers Inc – SAGE# 50145
  7. Wooden Bookends, Item# D520A, Maxplus International Incorporated – SAGE# 50988
  8. Two Sided Acrylic Photo Frame (5″x7″), Item# AC5X7, Ace Products – SAGE# 65302
  9. Clayton Cardholder, Item# 65514, Acehigh Tech Corp – SAGE# 60392
  10. Chrome Jumbo Octagon Retractable Badge Reel, Item# BH848CH-DOME, Devara – SAGE# 55251

Missed our other posts on the top industries purchasing promotional products like education, healthcare, and more? See them all here!

Source: http://www.sageworld.com/blog/index.php/2016/06/23/top-10-promotional-products-for-professionals/

Tech Promo Products We Love

Companies are implementing tech products more and more in their marketing strategies. These devices, whether utilized for personal or business purposes, are created to provide convenience and usefulness to consumers.  As you may have read in our blog on surprising facts about promo products, 77% of consumers say a promotional product’s usefulness is their top reason to keep it. Along with health and safety products, tech items ranked among the most useful promo products.

Below we’ve gathered our most loved tech promo products including wearables, computer accessories, health and fitness products, and more that just make life easier and more expressive.

Virtual Reality Headset, Item#7140-59, Leeds – SAGE# 52344
Bluetooth Headband With Speaker, Item# AY655 HEADBANDS, Awesome Idea Advertising Inc. – SAGE# 69803
ATOM™ Bluetooth Earbuds, Item# 77024, HandStands – SAGE# 50347
FitTracker, Item# 71172, Acehigh Tech Corp – SAGE# 60392
Smart Watch Compatible with Android and IOS, Item# IG-06SE-GOLD, Intelligent Galaxy LLC – SAGE# 69235
Beagle Two-Way Tracking Device, Item# BEAGLE, Powerstick.com – SAGE# 69081
Wireless Bluetooth Tablet Keyboard & Case, Item# PL-4440, Prime Resources Corp – SAGE# 53170
Induction Speaker, Item# GC6008, Logomark Inc – SAGE# 50111
Waterproof Outdoor Bluetooth Speaker, Item# 7199-85, Leeds – SAGE# 52344
Bluetooth Digital Weight Scale, Item#SUPH098, UsolutionPromo Inc. – SAGE# 50515

 

Did you know you can search for products like these on your mobile device? SAGE Mobile is the first ever mobile research solution for the industry. The app, available for iOS and Android devices, allows you to search our extensive product database, look up customer information, check orders, view presentations, and more. Learn about all SAGE Mobile has to offer here!

Source: http://www.sageworld.com/blog/index.php/2016/06/10/tech-promo-products-we-love/

Top 10 Promotional Products for The Auto Industry

From daily commutes to work, to summer road trips, we are spending more and more time in our vehicles. Whether you purchased your vehicle from a car dealership or recently visited your local repair shop, you’re sure to have seen some great opportunities for branding! The automotive industry comes in at no. 9 on our list of the top 10 industries purchasing promotional products.

Below is our list of 10 promotional products drivers will enjoy during their travels.

  1. Trunk Organizer, Item# 7TNK1224BLK, PWS – SAGE# 64388
  2. Mobile Tech Travel Accessory Kit, Item #WP303, Makana Line LLC – SAGE# 50165
  3. Complete Emergency Roadside Tool Kit, Item# TG430, Tanslin Premium – SAGE# 67395
  4. Mini Car Air Purifier, Item# 107723, Slight Worlds Inc – SAGE# 69694
  5. Aluminum Tire Gauge, Item# MTRG-S, Graphco Line – SAGE# 64566
  6. SipGrip™ To Go Coaster, Item# 40244, HandStands – SAGE# 50347
  7. Vivid Vent Air Freshener, Item# 09572, HandStands – SAGE# 50347
  8. Ice Scraper Mitt, Item# 1124M, Garyline – SAGE# 51291
  9. Collapsible Auto Sunshade – Mesh Side Shade, Item# 21897, Handy Industries Inc – SAGE# 60388
  10. Portable Stadium Blanket, Item #SL-2050, Ventura Promotional Products Inc. – SAGE# 54214

Looking for more product inspiration? You can find more products for top industries like education, construction, real estate, and more here. Happy hunting!

Source: http://www.sageworld.com/blog/index.php/2016/06/02/top-10-promotional-product-ideas-for-the-automotive-industry/

4 Design Trends You Need to Know

You have a business. You’re so wrapped up in daily routines that you’re staring in awe of groundbreaking advancements in the world when you finally get a chance to breathe. It’s a hard thing to admit, but there are too many trends to keep up with in today’s world.

We want to help with keeping your business successful and as up-to-date as possible. As discussed in our previous blog, What Makes a Good Logo, your brand’s appearance has a big effect on how potential clients perceive your services. Design plays a huge part in your marketing and your brand, so we want to share some of the most important design trends to help you stand apart from your competitors.

1. Responsive Design

The most important design trend business owners should be aware of is responsive design. Responsive design refers to the size of your internet browser’s window, and a website changing its appearance to work as best as it can in any window size. Why does this matter? The majority of internet users access the web from mobile devices.

When smartphones were first introduced, the concept of responsive design was still an idea equal to that of a scientific theory. The best known method of making a website mobile-friendly was to create a separate site that had its contents designed to fit within a mobile screen.  However, it meant sacrificing beautiful website designs that were only visible on a desktop.

Responsive design came to fix that, so that anything coded to work and look best in a desktop internet browser will function the same way on mobile while still looking great. This saves development time, as well as time spent managing website content. As a bonus, the middleman (tablets and iPads) get an equally great web experience.

Also, keep in mind that Google will push your business down on its search list if your website isn’t mobile-friendly. If you do not have a responsive website, we can help you! You can find more information on our SAGE website solutions and a visual example here.

responsivedesignsage

 

2. Flat Design 

flat-design-windows-8

When Microsoft began releasing Window 8 and their Windows 8 Phones, we got a peek into the new world that would adopt the flat design trend. Flat design is a minimalistic approach to design that focuses on the user’s experience and usability. The simple design is easy to incorporate into responsive projects. This was a huge shift from skeuomorphic design, which was the methodology that made design elements and patterns look like real-life objects or environments. For example, early iPhone buttons mocked real-life buttons by looking like you could actually push them to give a false sense of depth:

iphonecompare

What makes flat design so appealing?

  • It gives more prominence to type treatment and typography (the art of styling and arranging type/words/letters).
  • It makes web design easier and cleaner when creating responsive websites.
  • It compliments white space by giving affordance to important content.
  • It looks cohesive with most approaches to design, ranging from skeuomorphism to minimalism.

3. Illustrations and Infographics

Illustrations are so versatile and can be used across your website, blog, and social media. They communicate your brand’s message in a way that is unique to your business.

If you’ve been with SAGE for some amount of time, you’ve probably seen our illustration of a stressed out little dude behind a desk, in the dead of night, working late to get his tasks done. It speaks to overworked graphic designers in need of some help from our ArtworkZone team in a relatable way. These digital and hand-drawn illustrations help to retain an audience’s attention and stands apart from other digitally-rendered art.

SAGE-Blog-Ads-350x250-AWZ2

Infographics have become very popular because they retain only the most important text and let the illustrations do a lot of the talking. Keep in mind that visual representation will almost always be the main attraction. You only have a short window of time to speak to skimmers, so your copy should be chosen carefully in accordance with your design.

instagram_infografic_filters

4. Original Photos

It’s becoming less and less popular to use purchased stock images as legitimate content. While there are still some opportunities to use stock photos in a relative context, we are progressing away from the use of stock photos to reinforce a statement.

Most companies now hire a professional photographer (or purchase and master a digital SLR camera on their own) to capture real situations that are relevant to their business so that the company appears more authentic and organic. Others may opt for an illustrative approach for their content instead of stock photos.

We are just beginning to scratch the surface on some of this year’s trends, so look for more marketing and design tips to come.

In the meantime, if you’re a current SAGE Website subscriber, you can upgrade to a responsive web design for free!

Source: http://www.sageworld.com/blog/index.php/2016/05/27/4-design-trends-you-need-to-know/